Daili Decal (DD) is an out of the Box converged Business Engagement Platform (c-BEP) utilizing the Intrinsic power of social engagement system as well as corralling the profusion of channels, applications, and tools into a consistent, coherent and fundamentally useful set of business services resulting a Modern Engagement Platform for transforming Business and creating opportunities for maximizing the revenue.

DD is forked out of the cutting edge Industry Building Blocks of converged-Internet of Things (c-IoT), Business Process Management (BPM) & Adaptive Case Management (ACM) in accordance with the convergences of 5 big forces of consumerization i.e. Mobile Enterprise, Social Business, Cloud Computing, Advanced Analytics (Big Data), and Unified Communications. The likely results include new methods of furthering relationships, crafting longer term engagement, and creating transformational business models. It’s part of a shift from ci-devant traditional transactional systems to an era of modern deep engagement systems.

Daili Decal with it's unique Business Process Model transforms “Traditional Retailing to Modern Retailing” i.e. from “Bricks & Mortar“ to “Clicks & Mortar” by bridging the gap between the retailers/sellers & users/consumers.

Advantages to Users and Buyers :

From the User & Buyers perspective, overall intent of DD is to provide useful online information of “physical stores/shops/services providers” to the end users/buyers on the fly, anytime, anywhere as well as keeping them prevented from the online shopping ambiguities like:

  1. Fraud and Security Concerns.
  2. Lack of Full Cost Disclosures.
  3. Privacy Concerns.

  4. Absence of Hands-On Inspections.
  5. Complex Buying & Payment Process.
  6. Intangible, Untimely & Incorrect Product Delivery.
  7. Cumbersome Faulty Product Replacement Process.
  8. No Guarantee of Product Quality.
  9. Buyers can get Products on time.
  10. It is convenient.
  11. Free from (via website) shipping cost.
  12. Free from unnecessary tax.
  13. It is tangible. User can see the exact appearance of the product at the time of buying from the offline stores after viewing it online.
  14. Users can make sure the Size as he/she can try the product before purchasing it.

Advantages to Retailers and Sellers :

Facilitating the Retailers & Sellers to spread awareness about their Merchandises in an effective and targeted way, in order to maximize their business, like:

  1. Visual online presentations of Retailer’s & Seller’s physical-offline stores.
  2. Buyers can approach the shop by using DD “Radius Search” service to locate the store locally.
  3. Sellers can, additionally, promote their product by sharing their advert on social media site as many times as they want.
  4. Sellers can upload various images and can edit/change those images anytime and n numbers of time during his advertisement(s) validity period.
    For eg: For one months period of validity, Seller can show the Shirts for the 7 days and after 7 days seller can change the images and can show trousers …. so on so forth….
  5. Seller can upload the Videos on Vimeo/Youtube and can put the link of the same. The video will be displayed in his online Single Adview area.
  6. Effective targeted marketing can done by the sellers itself by just one click of button.
  7. Huge Savings on Cost in comparison to the pamphlet design, creation, printing & then its circulation as well as in comparison to any print media worldwide.
  8. Every Retailer/Seller whether it’s jewelry Store or a Shoe shop always have a customer base which can be targeted by the Sellers itself that’s too at their own will.
    For eg: A jewellery Store has a new Bracelet design which was getting displayed on say Monday & Tuesday. On Wednesday a new design of Necklace arrives and gets displayed. Now the Seller can immediately share the new Necklace with its customer base with a single click.
  9. Seller’s Customer base data remains intact and secure with the seller itself. It is never shared.
  10. ..Beside what’s mentioned above there are numerous other features available which will be evident from time to time, for example a buyer can chat with the Seller provided they both are online, emails, over the phone communication….etc …etc…
  11. Availability of Business Process Management Consultancy Services.

Daili Decal's Transformed Business Engagement Platform comprises of:

  1. Internet of Things (IoT) & its eco-system.
  2. Intrinsic power of social engagement system of future.
  3. Elements of the Modern Engagement Platform.

IoT eco-System:

Internet of Things (IoT) is fast becoming entrenched both in consumer and enterprise IT. By 2020, IoT will be a $8.9 trillion market in 2020 and expected to grow upto several tens of trillions of dollars to the global economy by 2025, with over 212 billion connected things, meaning that the connectedness of everything will soon be one of the world's largest industries, even though one might say it's nothing more than a convergence of the top pre-existing trends of smart mobility, cloud, and big data.

The two worlds of IoT are:

  1. One is the enterprise-grade version that has long been in place and is already helping running the companies. It is largely realized wherever it is needed. (figure below)


  2. The other IoT is the emerging consumer-based cloud of connected products and services which has only been happening in a significant way in the last 2-3 years. This second IoT is more consumer focused and by just above given estimate, for revenue opportunities alone it's probably vital that organizations & businesses consider embracing IoT early and broadly in any untapped spaces.


Daili Decal (DD) is focused on the consumer based IOT with an intent to
“Transform the Business & Maximize the Revenue…”

Intrinsic power of social engagement system of future:

  • One-to-any (high scale.) Conversations can be very large in social media, even up to millions of participants in scope. Consequently, the information flows, and their aggregate value, can be very high compared to previous methods.
  • Open participation (high network effect.) There is little predetermination of the actors that should be involved and little presumption of who should be allowed to contribute to a given conversation. This spurs self-organizing involvement of stakeholders and higher level of contribution, innovation, and value, especially compared to close participation.
  • High simultaneity (efficient.) Social is highly asynchronous, and isn’t interruptive of work (in the way, say, a phone call, SMS or instant message can be.) This enables a lot of people to participate in the same conversation at once, with no real upper limit.
  • High visibility: Easier to reuse (shared value.) Social conversations are visible by default, provided the broadest possible value to the community.
  • Possible to analyze (good insight.) Because conversations are visible, they can be handled en masse to filter, analyze, and search them for the information that’s needed by just about anyone.

Elements of the Modern Engagement Platform:

  • Listening capability. Engaged companies must continuously be monitoring the conversations happening in other systems of engagement. Listening is the root function of the social business virtuous cycle.
  • Interaction channels. Both direct user experience (typically via an activity stream) as well as representation of what is happening in related channels, especially major social networks and special interest communities. This often is at least the primary social network for the company (which are increasingly connected to external networks too), but it also any application that enables workers to engage back to the world.
  • Filtering & analytics. Based on the principles of engagement at scale, a means must be found to reduce the totality of relevant conversation to something that the enterprise can manage. Filtering and analytics forms the basis of this capability and is generally part of a big data suite.
  • Search & Discovery. Much of the ROI in social business comes from being able to find the information in the right conversation during or after the fact. Effective engagement platforms ensure everyone can find the relevant conversations to participate in or obtain knowledge from.
  • App Connectors. As Facebook, Twitter, Jive, IBM, and others have found, social networking isn’t interesting without additional context, and in a business context these are often the transaction systems themselves. As depicted before, the next business app you use may be in a social network, and this is another key form of engagement, albeit on the emerging side.
  • Workflow/BPM. Structured business processes is where rubber meets the road and this means connecting systems of record with systems of engagement with some linear structure. This has been a major discussion in the industry and must be part of a mature engagement platform.
  • Event Management. This includes everything from notifications to exception handling should be included in terms of making sure important situations are properly managed in terms of engagement.
  • Domain-Specific Apps. This is where business-specific solutions live that enable and optimize marketing, sales, customer care, product development, operations, collaboration, and more.
  • Interaction History. This is the master database of all engagement, past and present, upon which the engagement platform operates. In contains a copy of the identities, social graphs, conversations, attached media, and more of all relevant engagement so that it can be analyzed, searched, integrated into apps, and so forth as needed by any business purpose.
  • Integration and Sync. Connection to an organization’s systems of record as needed to reduce duplication, ensure consistency, and reduce the (very artificial, in my opinion) gap between engagement and transaction systems.
  • Business process management (BPM) & adaptive case management (ACM). Organizations will model processes across many disparate systems and integration points. BPM provides the glue to connect systems to people to outcomes. Defined outcomes will map back to metrics, which map back to business processes, which tie back to individuals accountable for outcomes. Variants such as adaptive case management play a critical role in addressing unpredictable run-time scenarios.
  • Master data management (MDM). Common objects such as people, resources, assets, location, contracts, channels require a centralized repository for update and tracking. MDM serves as a key foundation for ensuring consistency and veracity in the engagement layer.

Network Effect – the Daili Decal (DD) way

The more connected something is, especially if by connected it provides additional value to those on the network, the more valuable it becomes. Hence The value grows exponentially according to connectedness. The basic truism of any Business doesn't matter whether it's on or off the Internet . Bottom line is “You can do anything, create any business model, find new and better ways to monetize, if only you are deeply connected. But if you are not, even the most innovative digital business models just have no meaning.”

Sources : IoT and other sites on the Internet
Dion Hinchcliffe blog on IoT
Dionn Hinchcliffe is an expert in information technology, business strategy, and next- generation enterprises.

*Contents are subjected to changes & updates.